Behold: A major news organization has declared that the National Rifle Association is “winning the influence battle over gun control.” That is the conclusion of one Bruce Rogers, chief “insights” officer for Forbes, who backs up his claims with input from Appinions, a data mining company that scans 5 million media sources — blogs, social networks, newspapers, magazines — for evidence of public influence, then quantifies it. The study examined six weeks of material, beginning the week prior to the Newtown, Conn., shootings.
“We found that the NRA and the pro-gun-rights voices are winning the influence battle and will continue to be strong and more influential if the pro gun control voice remains fragmented. On the flip side, the pro gun control voices could certainly gain influence if they establish a more united voice,” Mr. Rogers says.
“It’s a marathon, not a sprint. It seems the NRA has the stamina to out-run the pro-gun-control movement. They are persistent, unyielding and gaining influence. It will be interesting to see how the pro-gun-control voice responds and how the influence between the two groups changes as the debate persists,” Mr. Rogers continues. “The pro-gun-rights voice is rapidly gaining influence while the pro-gun-control voice has tapered in recent weeks. Momentum is shifting and the gun control debate is becoming a platform benefiting gun rights advocates.”
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